Where I hope this will really shine is during the ProRes transcoding process that is currently a bottleneck in post-production workflows, one that many people don’t see the value in facing since transcodes take time, no way around it. ProRes workflows are an incredibly fast and stable way to work and anything to smooth the process is welcome. Having ProRes encode and decode built into the chip is huge for post-production. Those big numbers above are nice but look at this image below (red arrow emphasis mine): The 16-inch MacBook Pro with the M1 Max begins at $3,499 so it isn’t cheap but the performance numbers look really good. I am a firm believer in upgrading to the latest and greatest in the world of post-production so the Max is what I would be attracted to. There are two new Apple silicon chips, the M1 Pro and M1 Max. In addition to all the updates today, which I’ve listed below, there were a couple of things that I keyed in upon as I watched the keynote which are especially relevant to those of us working in video and post-production. The Touch Bar is gone and actual F-keys you can push make a return. The MacBook Pros revert back to a more usable form with the addition of MagSafe coming back, as well as ports like HDMI, a headphone jack and an SD card slot. Of course they are going to be giving us the best results but what people have been seeing out of the more consumer oriented Apple silicon chips has been quite impressive. If you’re interested in this stuff I would encourage you to watch the keynote and get an idea of what kind of performance Apple is expecting out of the new chips in these new MacBook Pros. It was a big Apple day for pro users after today’s Apple Event as the long rumored and redesigned (is better designed a word?) MacBook Pro dropped as did new chips in the transition to Apple silicon as well as updated Pro Apps, including Final Cut Pro 10.6.

Final cut pro for mac review